Challenge
Creating an extremely minimalist logo and micro brand to match the websites pre-existing design while incorporating several key symbols that represent the company's identity.
Audience
Nondenominational Christian men aged 25-70, interested in fellowship & mentorship among likeminded men interested in studying the world of God.
Solution
In order to create a logo that incorporates all the symbols necessary for this brand I was inspired by family crest designs which allowed me to seamlessly include those symbols in one space.
Research
Concepts
#1 - Armor of God #2 - Fellowship / Mentorship #3 - Burning Faith #4 - Sword of the Lord
Mood Boards
Armor of God
Fellowship / Mentorship
Burning Faith
Sword of the Lord
Sketches
Drafts
1st Drafts
Revision Sketches
Second Drafts
Icons
Sketches
Final
Event
Group
Breakfast
Mentorship
Style Guide
Color
Typography
Logo:
Inter Variable
Website:
UI San Serif
Regular
Medium
Semi-bold
Bold
Extra-bold
Regular Italic
logo
Primary logo
Lockups
Spacing
Color Usage
Brand Guideline
Please feel free to explore the mini brand guide created for the logo and icon designs.
